The aim of this project was to rebrand a well-known television channel and provide stings, bumpers, and a schedule for the channels new brand. I had chosen to work on the Food Network. I had changed the logo to just contain the F and N from the channel's name as the channels name is fairly long. I had then placed it into a shape and created a bottle in the negative space between the two letters to communicate the idea of food and wine as it connotative of togetherness which is what food does. I then added to the idea of togetherness and playfulness by creating stings that play on the idea of food puns.
These stings are a series of various way in which the idea of food puns to promote the channel can be applied. As well as the shows schedule itself, which I applied as a literal menu of what's to come.
Above is the application of bumpers to promote the shows schedule.
