PromaxBDA Asia 2015 Branding

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This is one of the projects I love most. Thanks to PromaxBDA Asia, we had lots of crazy idea on this one. So crazy that we scrap away some ideas that were time consuming.

Why the golden finger with a melon attached to it? This year theme was Creator Shaker. The golden finger or the hand simply represent the Creator, and the Shaker is where all the fruits comes in together to mash things up.

Project produced with Carbon
Role in Project: Art Direction, Animation, Design,
Client: PromaxBDA Asia