Objectives:
To launch IPC Christmas campaign 2015.
Big Idea:
Christmas season through a Swedish township made out of cardboards.
A magical cardboard town inspired by Stockholm & Gamla Stan, where creation is a celebration.
Masthead design for the Cardboard town Christmas campaign.
Print ad design featured in The Star, The Sun, Sin Chew & China Press.
Highlighting the lively Christmas market in the town.
Booklet Design
Full illustration of the town.
Facebook Postings
Templates for Mini Swedeland DIY
Thank you!
