Visualizing Concepts and Executing Ideas
Art Direction and Prop Styling
In the days of Mad Men, an art director would never be without a pad of tracing paper and an arsenal of magic markers. Those markers have long since dried up but the need for a thumbnail sketch on paper or tablet is still mandatory to work through a concept and develop original creative.
Betty Walke is expert at visualizing a communications concept and bringing it to reality on set or on-line. It can start with an original sketch; go to prop, environment and talent procurement; and end with coercing a linen napkin to fold just right under the bright lights.
Art Direction and Prop Styling
In the days of Mad Men, an art director would never be without a pad of tracing paper and an arsenal of magic markers. Those markers have long since dried up but the need for a thumbnail sketch on paper or tablet is still mandatory to work through a concept and develop original creative.
Betty Walke is expert at visualizing a communications concept and bringing it to reality on set or on-line. It can start with an original sketch; go to prop, environment and talent procurement; and end with coercing a linen napkin to fold just right under the bright lights.
Client: Libbey Glass
Project: Prop procurement, food styling and on-set art direction for exhibition display and corporate image archive.
Project: Prop procurement, food styling and on-set art direction for exhibition display and corporate image archive.
Client: Sodexo
Project: Storyboarding, prop procurement and on-set art direction of food photography for corporate point-of-sale communications.
Project: Storyboarding, prop procurement and on-set art direction of food photography for corporate point-of-sale communications.
Project: Prop procurement, art direction and on-set styling of scenarios featuring the photographer's favorite glass.
Client: Dan Whipps Photography Promotional Direct Mail
Client: Noven Pharmaceuticals/Benchworks
Project: Storyboarding, prop procurement and on-set styling for imagery used in a pharmaceutical advertising campaign.
Project: Storyboarding, prop procurement and on-set styling for imagery used in a pharmaceutical advertising campaign.
