This is a project I did with the talented folks of Conill Saatchi & Saatchi ion Los Angeles. The original task was to create a series of TV spots for the Toyotathon Sales Event.  We all know how difficult is to make a car dealership spot with storytelling. So we created a ton of hard selling ideas and added this storytelling emotional piece to the mix as a bonus. The client loved it, and the rest is history. We were lucky to have the talented Matias Moltrasio to direct our film. I also had the support  and supervision of my friend and coleague Claudio Vera as my Art Director and Creative Director.