Never hide stage
Everyone dances during festivals but many stop once they notice that people are watching them. Someone who wears Ray-Bans doesn’t mind being noticed by people. In fact, they enjoy it. They want to show how much they love the music and they don’t change who they are because of other people.
These people never hide and they always show their true colors.
That’s why we want to create small platforms on which people can dance and basically just have fun. The people that will take a stand on this podium want to be seen and that’s exactly the type of person that wears a Ray-Ban.
The videos of them dancing will be portrayed on the massive screens next to the stage. We will give them exactly what they want:
‘to be seen by everyone, as they are’.
Additionally, during breaks, we’ll point a camera on the platforms so they can show of and just be themselves and entertain people.
