NIKE HUARACHE 2k4
An animated sneaker story of Nike Air Zoom Generation for Nike Sneaker Slam (鞋念狂潮) event at Shanghai. Every sneaker has its own story, and for Nike Air Zoom Generation it's a shoe specially designed for a legendary shoes Nike Air Zoom Huarache 2k4.
Storyboard
some of the story i tried adding color on it because we have 3 weeks only to complete the whole project, so while doing the storyboard i tried to test the color so the client also can imagine it with the color.
Animatic
To make it easier for the client to imagine how the animation goes, we try to create animatic
so we have same page on the animation.
Styleframe
after everything confirm we create the style frame and draw it in high res so we can use the drawing for the asset.
2D FX
some of the 2d fx we cant do it use after effect, so end up we draw it frame by frame to give more impact on the video.
GIF
Clips of the final Version of the final animation.
Full Video
Credits:
Agency: AKQA Shanghai
Executive Creative Director: Eric Cruz
Copywriter: Peepo David
Art direction & Illustration: Adrianus Harris
Animation: Adrianus Harris, Yohanna Sicillia, Vincent Rafferty
2d Effect: Christian Dharmawan
Special thanks to:
Special thanks to:
Katherine Honesta
Wong Poh Yoke
Wong Poh Yoke
