School Project: Visual Identity for 4 Letter Word.Co (fictional) in Fundementals of Creative Development Class
Client: National Education Association
Industry: Education
Designer: Cherie Chan
All Rights Reserved
About
4 Letter Word.Co is a fictional company created for a campaign under the same name for National Education Association.
Context
Parents have a general lack of awareness of how their swearing habits impact their children. 4 Letter Word.Co creates a cartoon character called FixxRex and a series of extensional creative executions to urge parents to limit their swearing in front of their children.
My Work
Logo Design
Presentaion Layout
Typographic Poster
Tickets
Tickets
Meet our FixxRexx
Posters will be posted in the city to promote a guerilla event:
A robotic FixxRex is installed in a glass house for a month in Central Park. FixxRex starts in a sleeping/lying posture, and gradually stands up.
Tickets will be distributed:
Staff from 4-letter words co. will be on site to hand out stickers with what looks like four-letter swear words written on them.
People will be asked to either fill out the blank with a good word or donate a $0.25 “swearing fine” to the National Education Association.
Body copy written on the back to explain how the FixxRex works:
Sponsored Tickets:
The user can set their yearly goal; if they achieve their goals, they will be rewarded with vouchers from our partners to local museums, plays, concerts, and any events where you are less likely to swear in front of your children.
Mobile App:
The app records the number of swear words used and syncs its data with the in-home FixxRex meter. At the end of the year, the app will give you a report of your journey.
Thank you!
