Visual identity - "Union Rør"
Union Rør is a fictional plumber - specialized on heating, located in Drammen, Norway.
Union Rør is a fictional plumber - specialized on heating, located in Drammen, Norway.
Exam assignment spring 2011. The brief was to create a strategic plan and visual profile for a fictional plumber. We had to come up with a name, logo and slogan, and choose a position on the marked so that they would be different than their competitors. I chose "union rør" ('union' is the location and 'rør'/'pipes' points to it being a plumber). The orange colour because they specialize in heating (also mentioned in slogan).
