A.P.C. is a French ready-to-wear brand, founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris. A.P.C. stands for 'Atelier de Production et de Création'. The brand is known for its minimalist designs. Its clothing features clean lines and simple patterns. We were charged with a complete redesign of the website of this high-end Parisian brand while staying consistent with its spirit and values as well as its style guide.