The Collected Works's profileJustin Colt's profile

See Through Lab

Multiple Owners
•
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern
brand identity interactive design RGB Business Cards plexiglass code see-through pattern

See Through Lab is an experimental software studio based in Brooklyn, NY. The studio creates installations and software using generative artwork, crowdsourcing, computer vision, physical computing, projection and popular web platforms. After a project is developed, all the code that was written is released as open source.

The identity reflects the modular aspects of that open source ethos. The primary logo continually breaks apart and reassembles itself across digital and physical iterations–such as the plexiglass business cards. Small pieces of the mark can also be borrowed to generate patterns and other artwork. The palette is a familiar one, RGB, a color model inherent to electronics and LED displays. Rounding it off with monospaced typography, a common style used for coding, creates an identity system that is generated from the studio’s DNA.

CREDITS:
Design & Art Direction:
The Collected Works

More Rad Work:
Website | Instagram
See Through Lab
Published:
The Collected Works's profileJustin Colt's profile
Multiple Owners

Owners

The Collected Works's profile
New York, NY, USA
Justin Colt's profile
New York, NY, USA

Credits

Jose Fresneda's profile
Justin Colt's profile

See Through Lab

See Through Lab is an experimental software studio based in Brooklyn, NY. The studio creates installations and software using generative artwork, Read More

Published:

Creative Fields