To show people that Ridsect Goodnight Liquid repels mosquitoes throughout the night, providing a good night's sleep.

 

We created a drop-in Direct Mailer that clearly demonstrates the benefit of using Ridsect Goodnight Liquid. The simple mechanics of a die-cut and pull-out allowed us to present the problem and turn it into a solution. Before, you see a sound trail of a mosquito's "buzzz" and after, it becomes the sound of sleep "zzz" - simply achieved by removing two letters.