Toraja | Hidden Wonders
Final Project for Creative Advertising Programme
Binus University
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Tana Toraja is blessed with a huge potential as one of the tourism destination in Indonesia. Breathtaking nature, exotic yet captivating culture, nice & comfortable cold weather gives Toraja huge possibilities as a tourism destination.
But even though Toraja have these huge potentials, sadly the government and their tourism board still not ready to maintain and to tap up the huge potentials that Toraja have. The lack of tourism campaign strategy & plans is one of the key problem that Toraja need to solve if they do want to step up the game. In reality, Toraja appears rather dim compared to other tourism places like Bali or Jogja. Based on that problems, a visual communication design plan will be needed to rearrange the tourism campaign strategy & plans in communicating Tana Toraja as one of the tourism destination in Indonesia. This tourism campaign will act as a communicator to show the wonders that Toraja has yet to offer, to show that Toraja is truly a Hidden Wonder.
