OBJECTIVE
Develop graphics to get customers in the Holiday spirit. Remind customers that they need not worry about finding the perfect gift for their loved ones. They can find just what they're looking for right at Old Navy. Thus, the concept for the holiday was "All Wrapped Up In the Season."
Develop graphics to get customers in the Holiday spirit. Remind customers that they need not worry about finding the perfect gift for their loved ones. They can find just what they're looking for right at Old Navy. Thus, the concept for the holiday was "All Wrapped Up In the Season."
APPROACH
I decided to combine the Scandinavian clothing inspiration and the concept of "All Wrapped Up In the Season". I developed a graphic pattern that emphasized Scandinavian graphics that could look like wrapping paper. The pattern was used in the seasonal photography, video, and in-store.
I decided to combine the Scandinavian clothing inspiration and the concept of "All Wrapped Up In the Season". I developed a graphic pattern that emphasized Scandinavian graphics that could look like wrapping paper. The pattern was used in the seasonal photography, video, and in-store.
AGENCY
Old Navy
Old Navy
CLIENT
Old Navy
Old Navy
ART DIRECTION
Jason Moses
Jason Moses
DESIGN
Ashley Ng
Ashley Ng
COPY
Lena Park
Lena Park
IN-STORE EXECUTION
Emperatriz Herrera
Emperatriz Herrera
