This project was done for a Shazam kind of service, provided by the Russian cell provider. With this campaign we’ve raised the usage of this service for 540% in 2 weeks.

 

This service had never been presented in Russia before and seemed for us a bit complicated for a 30s commercial. The idea was very simple but very effective. For this kind of service we decided to write a rap song, describing all the steps you need to pass through to make it work. It was very up-to-date, young and fresh.