The Apiary
The Apiary is a social enterprise committed to poverty alleviation for Rwandan beekeepers and their communities.
Through equipping beekeepers with knowledge and hive management skills, The Apiary’s team of experts ensures sustained development of Rwanda’s tradition of apiculture whilst achieving stable incomes for beekeepers that are fully derived from their honey harvests.
The honey produced does not undergo processing and is 100% natural.
The brand’s objective is to enable wellness through sustainable practices. Globally, the honey also plays an ambassadorial role in positioning Rwanda as a source of high quality natural produce.
The Apiary brand name was selected for its association with the beekeeping tradition. It is definitive yet retains a premium sensibility
with “The” as a prefix. The brand identity is rendered simply in uppercase type and takes the visual form of a rectangle or box.
The strong graphic lines and contrasting colours of traditional African arts and crafts were applied to images of flowers, bees, honeycombs and Rwanda’s rolling hills. These form the basis for a striking brand visual identity, and have been applied onto The Apiary’s marketing collateral, packaging and point-of-sale units.
