Concept Statement
As every news event is treated as 'Breaking News' in our hyper paced world, we become inundated
by more news around the world on a real time basis than we can comprehend. To get in-depth understanding on major news events, we turn to newsweeklies. iKnow, created specifically for iPad as
a biweekly news magazine, offers readers a comprehensive view on the stories behind the headlines.
Using illustrated narration created by renowned and emerging international artists instead of traditional photographic reportage, iKnow helps to give shape to subtle sensations while downplaying the
sensationalism that is typical of over-hyped news reporting. The non satirical illustrations also serve to effectively communicate complicated facts using tools such as graphs and charts.
By integrating current technology with unique news format, iKnow successfully appeals to young adults and readers who are more accustomed to gaining information through graphic illustration, and is thus able to achieve what most news media failed: engaging young adults in world news.
As every news event is treated as 'Breaking News' in our hyper paced world, we become inundated
by more news around the world on a real time basis than we can comprehend. To get in-depth understanding on major news events, we turn to newsweeklies. iKnow, created specifically for iPad as
a biweekly news magazine, offers readers a comprehensive view on the stories behind the headlines.
Using illustrated narration created by renowned and emerging international artists instead of traditional photographic reportage, iKnow helps to give shape to subtle sensations while downplaying the
sensationalism that is typical of over-hyped news reporting. The non satirical illustrations also serve to effectively communicate complicated facts using tools such as graphs and charts.
By integrating current technology with unique news format, iKnow successfully appeals to young adults and readers who are more accustomed to gaining information through graphic illustration, and is thus able to achieve what most news media failed: engaging young adults in world news.
