VIP Escapes is a luxury travel company established in 2014. The brand has its focus on the Asian marketplace and with that, a simple yet effective name for its demographic. The idea behind VIP Escapes is to create the best of the best golf and luxury sporting escapes anywhere in the world from prices in the tens of thousands. Talking with Billy, the founder, and finding out what his vision for VIP Escapes was we created everything from the brand identity to the website and print collateral including a 250 page chinese book on luxury escapes.

My role within this process was to art direct and design all print, digital and brand materials along with bespoke itineraries for clients.