PROBLEM: Promote American Tourister Cubepop bags for the holiday season 2015
on Social Media.
INSIGHT: Different people travel the world for different reasons like - Adventure/Food/Nature/Peace/Events etc.
SOLUTION: 30 day GIF campaign - WHY I TRAVEL THE WORLD that rewards one person everyday who gives the first right answer for guessing the name of such reasons each character
is shown experiencing.
MY ROLE: I composed the illustrations and storyboards for GIF animations. I also supervised
the animations.
RESULT: The campaign became a huge hit right from the first GIF we published. We got 500 shares without promoting the GIF on first attempt and maintained the same and even more amount of likes and shares until the 30th GIF.
Campaign logo
Campaign Characters - Events, Food, Tranquility, Adventure and Peace.
My Role: Illustrating and storyboarding the gifs.
Supervising the Animation.
Supervising the Animation.
2 Honors: Shortlisted for Abby Awards 2016 for BEST USE OF SOCIAL MEDIA.
Campaign India Digital Crest Awards 2016 - SILVER for CUSTOMER ENGAGEMENT.
