Kimsuka Iyer's profile

Event Concept & Branding: Dimensional Disarray

Florence is the birth place of the Renaissance (a cultural movement perhaps best known for it's artistic developments and revolutions in intellectual pursuits). During this period, Florence was then the cultural epicenter for Italian art, launching the careers of many prominent artists. Innovations in print documents (books!), allowed for the wide distribution of the philosophies of several humanists. This attracted artists, philosophers and all men of the arts to Florence, making it a haven for the free exchange of ideas. With the patronage of the Medici family, the arts flourished in Florence. With an art revolution came a similar wave in fashion - an extension of art. A flourishing art scene, attracted innovators in other areas, such as textile trade and leather. In the early decades of the twentieth century,
 
However, this city which was at one time a breeding ground for change and innovation now remains stuck in the past, and in some ways even putrid. The focus is the past, packaged in a box and sold for fast and easy consumption. The most important aspects of the past of Florence are not it's structures, sculptures or gardens - but it's values of creativity, innovation and constant brimming of change. These are the elements of Florence that need to be revitalized, and fused with new values to create a Florence which is an incubator for creativity with a constant flow of activity, a place where talents across the areas of art, fashion and literature are merged. The focus will no longer be on the old structures that stand, but instead on ever changing forms of art, fashion and more - popping up all over the city at various times, making Florence THE city to come to as food for the creative soul. These events will be ever changing, ever moving creating an all inspiring new Florence. Florence will no longer be about the Renaissance of the past, but the creative cultural disorder of the now. 
 
 
The Concept - Dimensional Disarray. Each overall experience or moment is made up of several dimensions. Deconstructing, rearranging, demolishing or fusing these individual dimensions, can lead to an entirely new experiential outcome, causing shifts in imagination and therefore in all possibilities.
These five themes are the aspects of dimensions that I would like to experiment with.
Absorption: Defining the sensory connection. Restoring continuity between the refined and intensified forms of experience, and the everyday events, doings and sufferings that are universally recognized to constitute experience.
The action: An exploration of the sensorial connection will lead to the growth of new technologies, methodologies and creative vision.
 
Energy: Harnessing the energy of Florence, which is what made it a haven for intellectuals, artists, musicians, writers and more during the Renaissance. 
The action: A space where thoughts are provoked, encouraged or blown up. A space where artistic and intellectual language flows freely, where ideas are exchanged, and creations flowing. Where there is space for errors to lead to progress. This would lead to a possible [un]interrupted flow of thoughts, ideas and creations, ultimately leading to a place of progress and prowess
 
 
Spaces: A central focus here is on spaces, how to best use them, how to create new spaces, and the relationship between energy, forms and spaces. 
The action: Using space to create new meanings, new memories, to surprise and to confound. To recreate the meaning behind an existing space, or expand on and create entirely new territory. 
Event Concept & Branding: Dimensional Disarray
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Event Concept & Branding: Dimensional Disarray

This project is a conceptualization of a simulation of an organization of an event involving fashion, art and the city of Florence as a live set Read More

Published:

Creative Fields