Zauberwort is a free office for conception, text-design and text editing. The textual allround skills of the office was given a new look by FYFF. A clear and timeless, yet distinctive word mark is the focus in the corporate design. The colors white and black are inspired by the classic tools of a lyricist: pen and paper. Especially "charming" are the business cards that pick up the playful spirit of the name, in form of foiled edges with an iridescent hot foil.