• Yellow
    Elephant

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    "Amused by littlest things."

    Yellow Elephant is a newly opened juice bar and cafe based in Changning District, Shanghai. It offers a unique selection of fresh juices, smoothies, coffee, and sandwiches.

    The design concept and color palette was directly inspired by the brand’s name and characteristics. A simple graphic with the combination of elephant and milkshake cup paired with handwritten, brush script logotype fully depicts the element of youth and energy. The main color, yellow represents sunshine. It recalls the joy of spring and evokes the feelings of fun, cheerful as well as happiness.

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    位於上海市的黃色大象,是一家提倡簡約、健康生活概念的水果奶昔飲品店。
    以品質優良新鮮水果,為消費者挑選及搭配口味獨特的水果奶昔。

    黃色代表其輕快、活力、健康的形象,擁有大自然、陽光與春天的涵義;
    而「象」與「祥」諧音,故被賦予了吉祥的寓意。




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