"Amused by littlest things."
Yellow Elephant is a newly opened juice bar and cafe based in Changning District, Shanghai. It offers a unique selection of fresh juices, smoothies, coffee, and sandwiches.
The design concept and color palette was directly inspired by the brand’s name and characteristics. A simple graphic with the combination of elephant and milkshake cup paired with handwritten, brush script logotype fully depicts the element of youth and energy. The main color, yellow represents sunshine. It recalls the joy of spring and evokes the feelings of fun, cheerful as well as happiness.