BA Senior Project

Project 1

Building awareness

Assignment: Create a visualization of another student in your class. Collect information about him/her in order to interpret and transform the research into a compelling visual to communicate the unique personality and character of that student. Turn the collected research into information design (content map).

Brief: Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. You will be expected to experiment and explore, thereby expanding on your visualizing skills.

Deliverable:
Visual Image: 10”x 10”, 4cp, high quality print mounted on bristol board.
Content Map: 11”x 17” high quality b/w print, unmounted.

1.1 Content Map

1.2 Visualization

Project 2

Discovering the relationship between design and human experience

Problem Statement: Creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. The sea change design process helped to define your calling. Now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning and understanding to the viewer. Stay away from literal translation and use metaphors and story telling for your design. Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. You will be expected to experiment and explore, thereby expanding on your visualizing skills.

Goal: Visualize highly abstract ideas that source from your growing awareness of the deeper aspects of yourself, by exploring design elements, typography and diverse processes.

Deliverable:

Design a poster calendar for the year 2016.
Visualize your calling and its embedded meaning, in your own personal voice by exploring diverse processes and techniques:
e.g. drawing, photography, xerography, abstraction, typography, collage, textures, sculpture, different types of materials: paper, fabric, vellum, cardboard, metal, wood, foil...

22”x 28” Minimal size, 4cp
Main level of information: your calling.

Secondary level of information: 2016, all 12 months of the year.

2.1 Poster Calandar

Project 3
Leveraging your callings into organizational intentions

Problem Statement: Entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT

Goal: You will be organized into 5 groups of 5 students with similar callings. Design an intention and purpose for a meaningful, ctitious non-profit organization that engages water.

Your group will design:

• Name
• Visual identity
• Online appearance

• One artifact of your organization

• Ripple story

Deliverable:

Wire bound 11x17 booklet with the following pages:

1. Cover Page
2. Page 1: Creative Brief
3. Page 2: Brandmark
4. Page 3: Area of Isolation
5. Page 4: Homepage plus Additional Webpages

6. Page 5: Artifact
7. Page 6: Ripple Story
8. Back Cover

3.1 Cover Page by Megan Garcia

3.2 Creative Brief by Vitaly Litvinenko

3.3 Brandmark by Megan Garcia

3.4 Area of Isolation by Megan Garcia

3.5 Web Pages by Anna Gabel

3.6 Artifact by Vitaly Litvinenko

3.6.2 Artifact Video by Vitaly Litvinenko & Kin Pang Tse

3.7 Ripple Story by Ben Tan

Project 4
Process Notebook

Design a notebook that documents all the work you have done throughout the semester.

Deliver:

• Cover design (your full name, Fall 2015, BA Senior Project Process Notebook)

• Table of contents

• Project 1 | Building awareness: (project outline, all notes, thumbnails, concepts, sketches, 1 or 2 page overview of final design, & written analysis)

• Project 2 | Discovering the relationship between design and human experience: (all notes, thumbnails, concepts, sketches, overview of final design, & written analysis)

• Project 3 | Leveraging life intentions into organizational intentions: (project outline, all notes, thumbnails, concepts, sketches, overview of all final design, & written analysis)

• Your resume
• Your business card
• List of fellow students with their callings and email contact info