Recently I pitched a brand for uni’s ‘The little shop of graphic’s.’ The shop is being set up to help raise money for final year show. Each year the new third years will take over the shop and raise money for their show.
For the brand I looked at the history of graphics. I was very intrigued at how antlers used to be engraved on (this is going as far back as there is). From this fact I created the logo below.
The concept worked along side other aspects well. For the way finding deer footprints could be used. Each member of staff could be a ‘doe’ or ‘buck’ (also symbolizing how they are indeed looking for doe and buck to create their end of year show). Looking into antler and deer gave further facts that strengthened the brand. Each year the deer’s antlers will shred and new ones grow through - this is perfect to symbolize a new year, a new class!
For the brand I looked at the history of graphics. I was very intrigued at how antlers used to be engraved on (this is going as far back as there is). From this fact I created the logo below.
The concept worked along side other aspects well. For the way finding deer footprints could be used. Each member of staff could be a ‘doe’ or ‘buck’ (also symbolizing how they are indeed looking for doe and buck to create their end of year show). Looking into antler and deer gave further facts that strengthened the brand. Each year the deer’s antlers will shred and new ones grow through - this is perfect to symbolize a new year, a new class!
After two presentations and a vote, the identity I pitched was chosen!
I screen printed the logo onto some wood and hung it outside of the shop, this was inspired by old deer hunting signs.
Vinyl footprints were made to help guide people to the shop.
Vinyl was also used when creating a sandwich board.
Vinyl logo's each side of the shop's entrance, helping to guide customers.
One of the products I made for the shop's Valentines day theme. I screen printed three different tags, one with love, one with a large heart and the other with a small heart in the bottom right hand corner.
The tags were packaging with a simple tab. The tab simply had the name of the product and the logo on the back. This layout was used on all of the different products.
