Founded in 1688 Sorger is one of the oldest bakeries in Styria. Sorger sets a high value on using regional organic products to strengthen the local market and to keep short transportation routes between the farmer, the miller and of course the bakery.
Bruch—Idee&Form was commissioned to redesign the Sorger brand, developing a modern approach without losing the bakeries tradition. Their fundamental idea is great, but no one really knew about it. So we created an extensive branding concept reaching from basic stationary material, bread and coffee packaging to a print campaign and a magazine to make sure that people read about their efforts of getting the best out of the product and the Styrian region.
