Chocolate of Modica (ciucculatta muricana in the local dialect) has been produced in Sicily since the 16th century. At that time the island was ruled by the Spaniards, who imported cocoa beans from the Americas.
What makes this type of chocolate so unique is the way it is produced, which makes it somehow similar to the ancient Mayan and Aztec recipes. Its most recognizable features are the grainy texture and the patina of cocoa butter on the surface.
Duciamara ("bitter sweet") is a new brand of handmade chocolate produced in Modica.
Duciamara ("bitter sweet") is a new brand of handmade chocolate produced in Modica.
01. Preliminary Sketches
02. Brand Design
The brand is made up of three elements: a logotype based on a hand lettering, the illustration of two cocoa beans (sketched in Adobe Photoshop and then vectorized) and a complementary handwriting font.
Logotype Construction
The Cocoa Beans
Typography
Final Logo
03. The Label
04. Color Palettes and Patterns
The packaging design was inspired by the beautiful colors and patterns of Sicilian ceramics:
Caltagirone Ceramics
Two patterns and a color palette were assigned to each Duciamara flavor:
Dark
Extra Dark
Chili
Orange
Cinnamon
Pistachio
© 2015. By Federica Ciotola
