The ID is educational TV spot of the Russian “History” channel, in which, during one minute, exciting facts from the World History are told. The key idea of this ID is to unite recognizable cultural monuments from different countries in a single space. We chose: St. Basil’s cathedral in Moscow, Eiffel tower in Paris, Leaning tower of Pisa in Italy and Akshardham – Indian temple complex in Deli. For secondary historical associations we added a zeppelin and an ancient ship.