The assignment was to design three packages, as well as advertising posters for a fictional pasta brand in the budget segment.

My idea was that the main target demographics for this product are families and students, and with that in mind i chose to develop a series of playful patterns based on each kind of pasta. This became the main feature of the packages. I wanted to be clear in the communication that this is a budget brand, while simultaneously making sure it still feels fun and pretty - something you would be happy to see in your kitchen.

The posters would be showcased in public spaces, like bus stops and subways. Places people pass by on their way home from work or school, when they might appreciate dinner suggestions.