Objective /
Staples, an American office stationery brand, believes that a large part of who they are is tied to their commitment of being a responsible corporate citizen. This holistic approach to business is rooted in their desire to make a positive impact on their associates, communities and the planet. The objective was to redesign the csr report for Staples keeping two things in mind – their values and their intention.
Approach /
I designed the report in line with the sustainability and responsibility aspect of the organization. I used 100% recycled paper for the production and my design suggested two color printing. I also used the Staples in-house brand of colored recycled papers as section breakers. My aim was to communicate the company's core values – of reducing carbon footprint and contributing more to
the community.
the community.
Project / Type Systems
Instructor / John Nettleton
MFA Graphic Design
Academy of Art University
© Krishnapriya Dutta Gupta
