NAMING : FOR
‘FOR’, means a reform & donation, is a new brand in clothes, accessories to make a habit of donation to consumer naturally and improve the existing culture of donation. Its name, ‘FOR’, has two means. The first, is a circulation of donation consists of donators, sellers and beneficiaries. The second, is a word ‘for’ itself means a production of goods ‘for someone’.
LOGO
We tried to simplify the shape of smooth connection made up of alphabets motivated by a leaflet able to send many messages simultaneously and aim at a slogan ‘Give & Give’ instead of ‘Give & Take’ to make a donation change its shape for another form then consequentially suggest a new brand of donation compatible with these days.
COLOR PALETTE
By applying the main color, yellow, means a activity and brightness, we emphasized it is not a one of ordinary brands in clothes, but a brand able to change a new culture of donation.
ICON STYLE
Team Project
Directing : Jongwon Won
Planning : Chanjong Jeon, Nayeon Park
Design : Jongwon Won
