We were invited by NewGreco to develop the 30" ad for Instituto Mario Penna's Pink October campaign. Following the main concept developed by Agência Casasanto, the video calls women to perform a mamogram, by comparing the odds of highly unlikely things we usually put our hopes on, against the odds of things that are far more likely to happen, but usually ignored.

Design & Animation: Gabriel Figueiredo e João Henrique Martins
Soundtrack & Sound FX: Daniel Barros
Voice: Lilian Nunes