Purpose: The purpose of this campaign is to introduce the market to Zamtel Kwacha 
(a mobile money service)

Target Audience: Mass market

Context: The campaign will run on television, radio, outdoor media and social media channels (both traditional and non-traditional media) as well as in-store branding

Message: The shortest distance between you and your loved ones is Zamtel Kwacha

The Campaign 
Our challenge is to make Zamtel Kwacha a personable and reliable service despite being introduced last on the market. 

In so doing, we have created an all-round approach that places the customer at the heart of their transaction, as it should be. We are not just showing happy faces on cellphones, we are showing people the positive impact that using Zamtel Kwacha has. Every artwork has a human target and inspires customers by actually showing them what they can do for their loved ones with just their cellphone and Zamtel Kwacha. With one hand on your phone and the other reaching out to your loved ones, we have opened the door to limitless mobile money transacting possibilities. 

We want Zamtel Kwacha to be the trusted mobile money transaction service, not just in words but also in actions. 

We give you the ability to keep your family close, you might be away from them but with Zamtel Kwacha you’re only seconds away.