Track24 Visual Identity Moving Image
A moving image was created as a part of a conceptual visual identity project for the satellite tracking company Track24 The custom typeface of the logotype was developed from a 90s font Good Times, inspired by lettering used on Pontiac cars. Preserving the stark, scientific feeling and disconnect strokes, I designed the letters to be extremely thin, giving the logo a minimal and high tech look.
Combining dots, lines and circles, the letters are revealed in motion. The aim was to create energetic and dynamic film which gives the impression of a tracking and pulsating signal. The final composition is an abstract minimalistic motion graphic, which reflects the movement of tracking and gives a feeling of space.
Logotype Development
Created at University of The Arts London
London College of Cummunication
Soundtrack: Âme 'Rej' 2008
Tools used: Adobe Illustrator, Adobe Affter Effects, Open Processing.
November 2015
Track24 Visual Identity and Moving Image
Track24 Анимация элементов фирменного стиля
Track24 Firminio stiliaus elementų animacija
Track24 Анимация элементов фирменного стиля
Track24 Firminio stiliaus elementų animacija
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