A college project where the intended goal was to create a product line of a existing company.
Decided to pick Coca-Cola and to work with the music subject since Coca-Cola is always related to happiness in tv spots,
ads, and promotions, and music is a lot related to happiness as a whole.
Coca-Cola Generations was created, a product line consisting of 20 collectable cans, in a unique Coca-Cola can format,
each one featuring a design inspired by a famous music artist through the 50s to the 00s.
The artists selection was based on popularity and they were also divided into several decades, mixing different music genres trying to achieve a wide range of consumers. A lot of popular acts, like The Doors, Elton John, Cyndi Lauper, Foo Fighters, Mötley Crüe, Rush and 2Pac were left out from the final list, but they could also be included in future collections.
You can check all the can designs from this collection in this link.
Thanks for appreciating it!
