A WAY _ The new scent for her, for him.
The Road Movie.
POSIZIONAMENTO _ TRUSSARDI è uno dei più importanti brand italiani di moda.
BRIEF _ Trussardi lancia una nuova fragranza dedicata ai giovani.
IDEA _ A WAY, The Road Movie: una fragranza che evoca il sogno di un viaggio on the road di fuga (“A WAY”) alla ricerca dell’amore.
TARGET _ Ragazzi e ragazze dai 18 anni in su.
MOOD _ Glamour e sognante.
MOOD _ Glamour e sognante.
BRAND POSITIONING _ Trussardi is one of the most important Italian fashion brands.
BRIEF _ Trussardi launches a new scent dedicated to the young people.
IDEA _ A WAY, The Road Movie: a scent that evokes an emotional journey on the road in search of love.
TARGET _ Boys and girls aged 18 and over.
MOOD _ Glamorous and dreamy.
TARGET _ Boys and girls aged 18 and over.
MOOD _ Glamorous and dreamy.
PHOTO
BACKSTAGE
CREATIVE TEAM
Copywriter: Ida Mandolini.
Art Director: Ania Bartoli.
Creative directors: Stefano Tumiatti e Matteo Airoldi.
Agency: Cayenne.
Production: Filmmaster.
Director: Federico Brugia.
Photographer: Francesco Carrozzini.
PRESS
