Chanya Hughes's profile

Edible Arrangements Branding

Chanya Hughes
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edible arrangements merchandise mock-up logo uniform Vehicle Wrap Signage signage design Identity Design
Final logo and wordmark
 
edible arrangements merchandise mock-up logo uniform Vehicle Wrap Signage signage design Identity Design
The main exterior signage is made of opaque acrylic except for the fruit within the logo, which are translucent, and the backing with a blue tint. Behind the logo and the word mark are LED lights so that at night they are back lit, and would light up the fruit within the logo.
edible arrangements merchandise mock-up logo uniform Vehicle Wrap Signage signage design Identity Design
The front of the counters are transparent acrylic tinted blue, with the fruit pattern laid on the surface. It is lit from above to create a glowing back lit effect.
Hanging from the ceiling throughout the interior are translucent acrylic ornaments to give more depth to the space. They have a glossy finish and are not lit.
edible arrangements merchandise mock-up logo uniform Vehicle Wrap Signage signage design Identity Design
The bases for the arrangements are made from opaque acrylic with a glossy finish and a weighted bottom to keep it stable. The small versions are re-usable as cups.
edible arrangements merchandise mock-up logo uniform Vehicle Wrap Signage signage design Identity Design
The transport vehicle is a state of the art refrigerated van for delivering all orders. The interior is capable of reconfiguration to be able to accommodate the largest arrangements.
edible arrangements merchandise mock-up logo uniform Vehicle Wrap Signage signage design Identity Design
Edible Arrangements Branding
Published:
Chanya Hughes's profile

Owner

Chanya Hughes's profile
Calgary, Alberta, Canada

Edible Arrangements Branding

This project is an expansion on the rebranding of Edible Arrangements and considers the company's branding as a unified whole.

Published:

Creative Fields