Fraser Leid's profile

Conique Toaster

Industrial Design
The Task
Re-envisage an inanimate toaster as a beautiful, functional and desirable object.
 
Modern Toasters share such similar characteristics with their ancestors that the design feels stagnant. The task was not only focused on aesthetics, but also to blend possible componentry sollutions with the newly designed exterior. Through a series of investigations of the toasters' functions, I established a few areas to improve upon:
 
- An angled slot elevation, rather than a vertical configuration allowing the toast to be accessed easier by the user.
- Remove exposed toast slots to produce a better aesthetic and to limit foreign objects from falling inside.
- Introduce a more energy efficient heating element, substituting convectional current for a viable sollution.
- Remove the electromagnet bread carriage mechanism and replace with a gradual system and doesn’t pop up harshly.
 
Samples of detailed ideations, highlighting internal assemblies as well as the exterior shell
Conique Toaster
Published:

Conique Toaster

Conique is an attempt to re-envisage a common household appliance, the toaster. Proposed to Alessi as a design that blends function with aestheti Read More

Published: