Parallèle Culinaire is a culinary development consulting firm which called me to create its visual identity.

For this project, I had the idea of a logo which can be read in two ways; the first one allows to read the initials of the entreprise ("PC") and the second one, when the logo is turned 90° to the right, proposes to see a cooking pan in order to evoke the food sector.

The visit cards have both an horizontal and a vertical format, so you can read the logo with its two differents meanings.