Au Naturel | Ecological Garden
Plant Packaging designed for Packaging class
School of Art, Design & Media
Supervised by Nanci Takeyama
About
Au Naturel is a homegrown brand that sells ecological gardens. We advocate green living, and strive for appreciation of things in their natural state. Low-maintenance plants (succulents & cactuses) are planted in natural pots such as egg shells and coconut shells so it is more environmentally friendly. Our plants are packed in a system of kraft packaging boxes so your plants will be protected and safe during transportation.
Target Audience
Our products are targeted for all plant lovers, aged 17 or above.
Price Range
Customers can select from a range of plants to mix and match to their preferences.
Customers can select from a range of plants to mix and match to their preferences.
Egg shell garden (Single): $5.00
Egg Shell garden (A set of 4): $20.00
Coconut Shell garden (Single): $8.00
Coconut Shell garden (A set of 3): $24.00
Gift pack (depending on types of plants mixed): $22.00 – $28.00
Market Research
Competitors selling similar products such as terrariums are as follows:
Candy Floriculture
Price Range: $25 – $68
Selling plants, terrariums, flower bouquets, tools & accessories, pots and glassware
Far East Flora
Price Range: $39.90 – $99.90
Selling plants (table gardens), flowers, hand bouquets, hampers & gifts
Green Banana
Price Range: $40 – $120
Selling terrariums and small plants (succulents, cactuses, moss and plants)
The Plant Story
Price Range: $45 – $268
Selling terrariums, DIY kit, gardening supplies, pots & jars
Logo Design
The logo is a simplification of the shape of a succulent and cactus – the plants the brand carry. It also represents the abbreviation of the brand name Au Naturel.
Packaging Design
Egg shell garden is sold individually or in a set of 4.
The small modular unit of 4 egg shells fits 1 coconut shell.
Coconut shell garden is sold individually or in a set of 3. Twine strings are provided for each coconut shell – customers have the option of displaying the coconut shell garden on the pedestal box or hanging them.
Customers can customize the contents of the gift pack: A set of 3 coconut shells or mix and match with a set of 4 egg shells.
Interior view of the gift pack.
Paper bag unique to Au Naturel. Wooden rods are used for the handles of the paper bag instead of the usual twine/string to provide more surface area to carry. Plants can be of a certain weight so this allows the customer to carry the plants around with ease. The packaging boxes fit perfectly in the paper bag in terms of height and width.
All packaging boxes come with a plant care tag. Customers are encouraged to bring back the packaging boxes to receive a 10% discount off their next purchase so as to reduce wastage of the packaging boxes.
This project is also documented in the class blog.
