CLIENT/PROJECT:
Nike Football
It Was This Or Football
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Consumer insights at the edges of where sport and culture converge
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This project sought to shift Nike's perspective on their football consumer. We traveled to Rio, São Paulo, London and Tokyo and linked up with DJs, musicians, bloggers, writers, artists, and creatives who were obsessed with the game. The resulting interviews, insights and photographs were compiled into a book and led to an ongoing series of product and collaborations around small-sided, 5v5 football.
Nike Football
It Was This Or Football
--
Consumer insights at the edges of where sport and culture converge
--
This project sought to shift Nike's perspective on their football consumer. We traveled to Rio, São Paulo, London and Tokyo and linked up with DJs, musicians, bloggers, writers, artists, and creatives who were obsessed with the game. The resulting interviews, insights and photographs were compiled into a book and led to an ongoing series of product and collaborations around small-sided, 5v5 football.
