This was a 2014 school project about rebranding an existing company. The project brief is to choose an existing company/product and rebrand their logo, together with designing print collaterals. Even though the project is about rebranding, the meaning and purpose behind the company must not be changed.
Company chosen
D&M Coffee was established since 1991 by Donna & Mark. They receive premium raw coffee beans which they will then roast and sell/deliver on the day itself.
D&M opened it’s first location at the former Wippel service station. Two years later, they started roasting their own coffee and selling beans to other coffee shops and espresso bars. D&M no longer operates at the old service station, but it still pays homage to the early days.
Rebranding
The logo is redesigned to portray the freshness of the coffee. The new logo designed is similar to the old one as D&M Coffee stills pay homage to the early days since they no longer operate at the old service station.
A set of icons are designed as D&M Coffee serve different kinds of coffee grind—they provide: drip, turkish, espresso, french press, whole bean. The icons are designed as part of their identity.
