Kenneth Chin's profile

University Scholars Programme, NUS

The University Scholars Programme (USP) is a multidisciplinary, partially residential, academic programme for National University of Singapore (NUS) undergraduates. 180 students from different faculties and schools are admitted to the honours programme each year, and offer the freedom to explore across disciplines, a wide range of extracurricular and overseas opportunities, and a close community of exceptionally motivated and talented students.
 
The works featured below are projects which I did for the USP as an in-house graphic designer from 2012 to 2015. 
Sample poster designs for the University Scholars Programme (USP). Due to the amount of text involved and the need to ensure brand consistency, the layout was designed around key elements such as the logo, brand colors and typography.
The University Scholars Programme (USP) booth was designed for simplicity to stand out during NUS Open Day and follow the USP brand guidelines.
The University Scholars Programme fan was designed to raise the brand's visibility during NUS Open Day and help visitors keep cool in the crowd.
The University Scholars Programme website was revamped in 2012 to comply with revised university corporate guidelines. The project was successfully completed ahead of time and has since then gone through numerous updates to make the site more user-friendly and accessible to visitors.
Sample inner webpage design for an article on the University Scholars Programme website
Mobile-friendly micro website for a NUS-Sciences Po double degree programme
University Scholars Programme, NUS
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University Scholars Programme, NUS

Corporate communication collaterals

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