This project was based on the concept "Old Treasure". As it is based on the history of piracy and its culture. It is based on the search of the treasure, activity carried out by the pirates. It was intended that the product was considered an invaluable treasure that despite having spent several years hidden, its rustic shell allows you to discover a drink that will never lose its value and will be forever coveted.

The name "CALYPSO" was chosen due to the pirate legend of Davy Jones. This captain fell in love with Calypso, deity of the ocean. His love was not reciprocated so he decided to rip out the heart and put it in a chest. Calypso was the most precious thing to him, his treasure.Like Calypso, rum is the most precious thing for consumers, it is a treasure they must find. Calypso not only encompasses the idea of ​​a treasure but also the concept of the sea and freedom, highly prized by the pirates.