\trazar\ \destruir\ - communication campaign

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Visual identity and communication campaign for the expositive installation \trazar\ \destruir\, a visual essay that explores the figure of the deceased father.

In the same way that in the mythological construction of the essay, the identity looks for obtain minimal, compact and indivisible elements of information. These elements are arranged in space in a chaotic and random way, leaving nature to decide its disposition as metaphor and reduction of the mythological construction chaotic process. To achieve this it was created a program capable of positioning the elements randomly. By this way a series of mental maps of information are build. This information fills the emptiness of knowledge.

Moodboard of the installation artwork

*English: to trace, to dream, to build, to contemplate, to remember, to know, to destroy

“The order you see now it's an order I could do after all of this. It's a construction I did. The reallity is that the process was a completely chaos. I didn't know where I was going to go. I just let myself go. But there are two clear things now. I always started the process drawing this lines and, at the end and in many poetic ways, I always destroyed the figure of my father.”