This is my first freelance project on Designcrowd. The client looks for a brand new label design for his company Grand Martini wine bottles, which are also used as holiday gifts. The target customers of the wine are mainly young women in 20s. Hence, the new design needs to have a fresh look.
Thus, I have used ice as the background to convey the fresh feeling. On both sides of the bottle are sugar sticks. The dieline of the bottles has to stay the same, so I choose to place images of fresh fruits/cupcakes on the wrappers of these sugar sticks. The aim is to illustrate the different flavors of the wine, and to make each bottle looks an ice-cold wine glass with fruits/cupcakes at the bottom of the ice. I purposely change the color of the sugar-stick wrapper to black and white on both sides, so the bottle shape will still be smooth due to the coherence in colors.
Orginal Design
Proposed new design
Thank you :)
