The Secret of 4°C

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The Secret of 4°C – Graduation Exhibition in Major Visual Communication Design, Wonkwang University, 2015

The water has a scientific property beyond comparison with any other materials. It is the heaviest when being 4°C in temperature. A specific gravity of it is so mysterious that water, having a temperature much lower or higher than 4°C, becomes light then rise up.

People in nowadays intend to be the best in culture, economy, society and other matters. Sometimes, the case that politics and economy are frozen can occur, but the only one, culture flows like a river in 4°C. It is identity and essence of a nationality. The change of it applying external culture is essential in these days, but deterioration in our identity and essence is to break from 4°C and to loose the life of culture.

We eager to create a design not to loose the essence of it.

I tried to represent a state of water in marvelous 4°C by using the shape and gradation of dewdrop. In addition, I applied more smaller and simpler shape of dewdrop than those of image in main poster to the printed works and whole exhibition center.

I tried to arouse a curiosity and interest after people appreciate my work, 'The Secret of 4°C', which I choose 'mystery' as a keyword in. So I represented it by using a simple and stately graphic.