BA 53 is a restaurant located in Oslo's pride building 'Bygdøy Allé 53', hence the name. The identity is inspired by the location of the building, constructed in 1901 by architect Samuel Borgfeldt. The equally iconic street signs in Oslo were a relevant way to tell the story behind the name and honor both the building and the location. We were able to create an identity rooted in history, yet representative for a young generation of hungry cooks (headed by Olympic champion Kari Innerå) which now occupies the building. The menu of BA 53 changes in pace with the Nordic seasons and the color scheme is chosen based on these. Our goal was to create an identity that reflects freshness & purity alongside with tradition and history. In addition to a genuine story behind the name & origin, our challenge was to merge this with the chef style of BA 53, which is said to be one of Oslo's most innovative.