Levi's Fall 2012 Collection
-----------
Most people equate Levi's with only making denim jeans and jackets.
'This is a pair of Levi's' sent a new confident message about their Fall 2012 Collection –
with a prod to 'Go Forth' and embrace it.
To demonstrate the unique personality of the clothes, users were able to playfully
interact with each model (e.g. spinning a woman in her free-flowing dress, speed-pedaling
a commuter-clad cyclist, or daring you to be as bold as the colorful Sta-Prest pant.)
Because with Levi's, you are what you wear.
Most people equate Levi's with only making denim jeans and jackets.
'This is a pair of Levi's' sent a new confident message about their Fall 2012 Collection –
with a prod to 'Go Forth' and embrace it.
To demonstrate the unique personality of the clothes, users were able to playfully
interact with each model (e.g. spinning a woman in her free-flowing dress, speed-pedaling
a commuter-clad cyclist, or daring you to be as bold as the colorful Sta-Prest pant.)
Because with Levi's, you are what you wear.
