Breif: Tammie Joske Photo Co Rebrand
Client: Tammie Joske
Tammie Joske is definitely a person you want to meet. A quirky and gifted young photographer who is making her mark in the creative industry with her exceptional work required branding to match the excellent reputation she has established.
For this brief a rebrand was required to communicate a new level of professionalism and diversity of Tammie Joske Photo Co. Needing to appeal to the wide range of clients, the branding needed to be simple and elegant while still representing the warmth and quirky nature of Tammie herself.
The logo and identity reflects both Tammie’s personality and the quality of her work. The graphic element used represents the heart of Tammie’s process - to capture the heart of what is being photographed. Derived from the focus bracket that appears when taking a photo it subtly communicates that Tammie Joske (TJ) is a photographer. The custom typeface is clean and timeless and utilises the same angles as the capture symbol unique to the brand.
By the way: You can check out Tammie Joske Photo Co at tammiejoske.com and see this branding project in application.
