“Around the World” is a line of regional flavour specializing in ethnic cuisine’s iconic herbs and spices.
The packaging design is a series of 4 regional cuisines, which are ‘Indian cuisine’, ‘Mediterranean cuisine’, ‘Middle eastern cuisine’, and ‘Mexican cuisine’.
Each package contains 5 small boxes that represent commonly used herbs and spices of that place’s cuisine.
- Indian package consist of: nutmeg whole, star anise whole, turmeric powder, fennel seeds, cloves whole
- Mediterranean package consist of: parsley rubbed, basil rubbed, oregano rubbed, thyme rubbed, rosemary rubbed
- Middle eastern package consist of: Za'atar, Cardamom pods, ginger ground, sumac, cumin seeds
- Mexican package consist of: garlic granules, chilli flakes, cinnamon ground, coriander seeds, allspice whole
Those specific ingredients combine with cultural pattern, and that turned into unique food pattern.
- Indian paisley pattern
- Mediterranean floral pattern
- Middle eastern Islamic patterns
- Mexican triangle pattern
Inspired by above patterns, ingredients carefully arranged to make specific design.
Final touch of add texture into printed pattern create details into packaging design.